I know a little bit about typography. My maternal grandfather was a typesetter of the ink-on-the-fingers, letterpress book variety. Because of him I have long known the meanings of words like colophon and cursive, ligature and loupe. Because of him the printed page, books ... they really matter to me.
I also know a little bit about designing for the web. If you can't see a fancy-pants hand-drawn title font up top yet then you're reading this in Trebuchet, a humanist sans serif typeface that references medieval monastic texts. Like all good body text typefaces it's inconspicuous ... it doesn't distract you from what the words say. The title font has already drawn you in and persuaded you to stay, the body font's job is to offer you a comfy chair and put the kettle on.
And if you are reading this in Trebuchet then it's Pupcat that's still shouting for your attention here. A playfully retro typeface that, much as I love it, methinks I'll retire ... something a little more grown-up, if still a tad whimisical, will be required post revamp. If I weren't so darn time-poor I'd have sorted it already.
I was taught to think about type, so I do. Whenever I read a book I'm aware of it. I revel in its variety, its myriad visual textures ... I guess I'm a type geek. And a book lover. Real books, books made of paper, with pages that turn. And best of all old letter press books in which the type has a tactile texture too. Second hand book shops are a kind of heaven if you're me. If that's true for you too then watch this, I don't think you'll regret it :)